Building a personal brand and communicate it consistently represents a foolproof strategy to attract the attention of potential employers and change jobs. The following four tips for those who elenquei be more efficient in the quest to return to work:

1 - is effective in only one sentence

Good brands are defined simply and efficiently in a single sentence. The sentence should declare what's different about you. It should be short enough to be written on the back of a business card and suitable to describe the purpose of the brand. For example, Google defines its brand this way: "Google organizes the world's information and make it universally accessible and useful."

When you are formulating a sentence of your brand, think about how you can label or position themselves differently from their competitors. For example, a career consultant can call themselves as "personal brand strategist" and use the phrase: "I use the principles and strategies of the business world to work the most important brand you."

2 - Get feedback on your speech in 60 seconds

Companies hire experts to create their ads, and then test them for feedback.

Is there an easy way you also get it: Just grab a video camera and record a speech or answer about who you are. Then sit back and evaluate its performance. The only way to get a good result is to practice.

Your personal commercial should contain a phrase in an interesting way about your brand. Include a memorable sentence that embodies your brand purpose, like an ad slogan. Try to put two different ideas to express who you are.

3 - Create marketing materials

Each brand has different marketing activities: advertising, website, brochures, business cards and other parts developed with distinctive look and feel to achieve the best possible brand story. Your tools are your business card, letter, e-mail, voice message and resume.

Later you can expand them to include social networking profiles online, create a website or a blog. Make sure that all your marketing materials have a similar appearance (they must use the same fonts and colors, for example) and include your story in the best possible way. Summarize your main work and count on the help of Linkedin .

4 - Create an e-mail attractive to draw the attention of recruiters

An email campaign intelligently written for companies and managers can increase their chances of employment. His willingness and creativity will be evaluated by the receiver of the message.

When you capture the spirit of personal branding, you will want to regularly reassess its image, as any manager would do. After branding is a journey that will last a lifetime.